Whether you’re working on a novel or hustling freelance work, publishers and clients need to know who you are and what you offer. Where will they look? Your Facebook page? NO! Your Facebook page is not to substitute your website.
When it comes to increasing your clientele list, a Facebook page isn’t enough. There are tons of businesses on Facebook, and your clients need to know more. Plus, you need to shine, stand out from the competition, and show that you’re the perfect fit. You also need to show you’re up-to-date with technology.
How can you do that without a website? – You can’t!
2. A website gives potential readers or clients a way to find your book, product or services.
You might have a Facebook, Twitter, or LinkedIn presence, but your website provides the authority you need. It’s your “home base” and ultimate marketing tool (even if you hate marketing).
Plus, it’s just expected. Ten or fifteen years ago, you might be forgiven if you didn’t have your own website. These days, it’s almost impossible to be in business without one.
If potential clients search the Web because they want to know more about you, or if a local business is looking for a freelance writer, don’t you want them to find you? Don’t wait until the time is right. Get started now.
3. A website is critical to marketing success.
If you’re a small business you can expect to do a lot of your own marketing these days.
And if you’re planning to self-publish, a website becomes even more critical. Readers and fans need to know who you are and what you write.
Try this: enter “James Patterson” into a search engine. What comes up first? Try any other writer who’s at least somewhat successful. Even if their website isn’t the latest and greatest as far as design goes, they’re out there. However, at Winn Publications we will make sure that your design is the latest and the greatest. LEARN MORE HERE.
4. A website allows you to develop an email list.
Whether you’re writing your first book or you’re releasing a new product, you want to get the word out. Even if you only have a static website (with no blog), potential readers and customers will want to be the first to know about your upcoming events.
You can offer something for free or as a discount as an incentive for signing up. Also, if you provide other services, such as coaching or copywriting, there’s no limit to what you can offer.
5. A website with a blog is a canvas for your best work.
This is especially important for new freelance writers. Even if you don’t have any clips or have only a few, your website and blog serve as evidence of your writing skills.
Even if you don’t have a blog—or you don’t update frequently—you can feature enough of your writing to show off your experience.
A website can also feature a résumé or portfolio. Here’s our resume!
6. A website with a blog keeps you writing or gets you started.
If you’re in between assignments, posting an update to your blog keeps your fingers tapping and writer-mind working. It’s not just “something to do in between gigs”; it gives you an opportunity to work on your style, voice, or any aspect of your writing you want to work on. It’s also motivation to keep up with a regular writing schedule.
If you’re a new writer, a website with a blog gives you a chance to practice your craft. Develop confidence. Get feedback from family, friends, and new readers who stop by. Meet other writers.
Plus, it helps you decide what to write if you’re not sure. Want to be a travel writer? Write about traveling. Want to write about healthy lifestyles or a sport you love? Go for it.
7. A website with a blog provides networking opportunities and builds confidence.
Whether you’re a novelist, a non-fiction writer, or a freelance writer, you need to meet people. You need to learn about other writers and see what they’re doing. You need to stay up-to-date.
Even if you’re the biggest introvert in the world and shy on top of it, maintaining a blog gets you—and your writing—in front of people without actually getting face-to-face. Sure, you might be way out of your comfort zone. But if you want to succeed as a writer, maintaining a blog is a great confidence-builder.
8. A website with a blog can help you develop additional sources of income.
If you’re writing a novel or working as a freelance writer, you might need some form of additional income. Your website can provide the platform from which to do that.
9. A website is a great way to announce book events and special sales or fundraisers.
There are great examples all over the net where writes announce their tours and book events. There are also great examples of small businesses selling their products online as well. Most small businesses include expanding their business online in their list of goals. They understand that by offering their products online their reach will increase.
10. A blog on your website helps your search rankings.
If you maintain a blog, however, and update it regularly, chances are much better than search results will place you higher. The reasons are complicated, and it’s dependent on other factors, too. But the main thing is that search engines like Google regard a larger, frequently updated site with well-written content as more valuable and, therefore, rank it higher.