Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they…

The internet has empowered the consumer/client, and this has changed the way sales pros go about their business. For companies training sales candidates, it means making these and other changes…

Landing pages exist for many reasons — to introduce your company to your prospective clientele, to provide information or data to stakeholders and customers, or to act as an online…

Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at…

I’m still surprised at how many businesses either don’t have a website or are still running outdated web design trends from the early 2000s. Some excuses are; I need a…

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use…

Every small business has an official website for their online marketing purpose but that is not all, most small companies have also started following the footsteps of large organizations by…

Your business’s new website has been up and running a few months, and you’ve started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do…

I coined the term "live lit" over lunch with Keith Ecker in 2011. We were at Kopi Café in Andersonville, discussing a fix for the minor problem we shared: that…