Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. Given the importance of social media in consumers’ lives, marketers and businesses flock to social platforms in the hope of connecting with their target customers.
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