Blogging for a business is like solving a Rubik’s cube. There are plenty of ways to do it, everyone secretly thinks they know how, and getting it wrong can leave you full of rage. But here’s the truth – blogging is simple. And it’s a way for you to save money without sacrificing traffic or leads. By following some basic principles you can turn your blog into one that people want to engage with, and from there the sky is the limit.